At Lodestone, we’ve always been guided by the idea of helping product teams and founders find clarity, direction, and confidence in their decisions. Today, we’re excited to share the story behind our updated logo - a fresh visual identity that reflects who we’ve become and where we’re headed.

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Why We Changed the Logo

Our original logo served us well, with its bold lines and compass-like form representing guidance and direction. But as Lodestone has evolved from a helpful tool into a trusted partner for product leaders, we wanted our visual identity to evolve too. We needed something that felt more refined, approachable, and symbolic of the deeper guidance we offer. That said, there’s also a more honest - and a little humbling - reason behind the redesign. At one point, we received feedback that the original logo looked unintentionally phallic. That was embarrassing enough, but what really hit home was when someone said they thought the whole platform might be a prank. That stung. And while it was never our intent, it made something clear: if our logo was creating confusion or casting doubt on our legitimacy, it was time to change.

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What the New Logo Represents

The new logo carries forward our core idea of direction, but with more subtlety and sophistication. At first glance, you’ll notice two golden loops converging under a triangular form - but look closer, and you’ll see a hidden upward arrow formed in the negative space. This arrow is deliberate: it speaks to progress, forward movement, and the feeling of finding your path. But the story doesn’t end there. The overall shape of our new icon is also a creative interpretation of the alchemic symbol for lodestone - a material known for its natural magnetic pull and ancient use in navigation. This subtle nod to history grounds our modern technology in timeless wisdom: that we are all searching for direction, and Lodestone is here to help guide the way.

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A New Wordmark to Match

We’ve also refined our typography, opting for a sleeker, more modern typeface that feels both confident and approachable. The first "O" in Lodestone has been stylized to echo the form of our new logo - a distinctive shape that creates continuity between the wordmark and the symbol. It’s a small but powerful reminder of our brand’s identity and purpose. Our goldenrod color remains, symbolizing warmth, trust, and clarity - values we hold close as we continue building tools that empower product leaders to move forward with confidence.

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More Than Just a Design Change

This logo update is more than just a design change; it’s a visual reflection of Lodestone’s growth and the evolving relationship we have with our community. We’re not just here to point the way; we’re here to walk alongside you, helping you navigate complexity and chart your own course. Thank you for being part of our journey. We can’t wait to see where we go together.

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- Dennis